
THE PURPOSE
The Ultimate Pop-Up Shop empowers Black-owned businesses by creating vibrant marketplaces that celebrate culture, spark connection, and build lasting opportunities for entrepreneurship to thrive.

A MESSAGE FROM THE DIRECTOR
ASAAD THORNE
The Ultimate Pop-Up Shop is my way of showing what happens when culture and business meet. It was built it to be more than a marketplace. It's a movement. Vendors don’t just set up shop here; they’re part of an experience that connects them to community, to opportunity, and to each other. And now, as an official nonprofit organization, The Ultimate Pop-Up Shop is expanding that impact year-round. We will continue creating resources, platforms, and pathways for Black-owned businesses to thrive. As I step from Event Curator of the event into leading the organization as Executive Director, I’m excited to see how far we can go together.
